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BCorp Notes

B-Corp Workshop Attendees:
  • Shayla – Junxion – Course Leader
  • Jonathan Hanbury – Atlas Respite and Therapy Care
  • Max Pownall – CareCalls
  • Babs Rousenvell – CHAOS Group
  • Tim Lages – UnLtd Notes** 18.02.19**
  • Responsible business theory
  • Jump the economy from “old economy” to “new economy” (social responsibility)
  • “90% of Americans say they care about the business is beneficial not just the product or service” – Cone Communications
  • “73% of conscious consumers care about the company, not just the product” + “<1% of conscious consumers trust company ads or packaging statements when assessing whether a company does what it says” BBMG research
  • Policy questions are only 0.25/0.5 points per answer, but some other questions have a much heavier weighting too them NEED TO FIND EXAMPLES
  • ESG performance tied to cost of capital with Danone. (credit facility)
  • “Just move in” B-Corp to look up
  • “32% of consumers will pay more for products or services that are committed to positive social or environmental impact” Nielsen (2014)
  • What are the beneficts of certification?
  • Trade with like-minded businesses
  • Collective voice
  • Mission lock
  • Tools – you can’t manage what you don’t measure
  • KPIs are basically outputs, how do you make KPIs relevant to outcomes? Do you make a business diary and set targets of what you want to achieve the next day?
  • Global community
  • Margret Mead – Macphie
  • “Set a goal” & “Mark to revisit” are key features to questioning to help us improve B-impact scores
  • 5 Pillars:
  • Governance
  • Workers
  • Community
  • Environment
  • Customers
  • Idea is to make an excel page that monitors the questions you answers and what areas for improvement you have (and the score differential that’s available)
Notes 19.02.19
  • Employment practices in socially-minded businesses really varies. Employment practices learning paper?
  • Babs have a churn rate of 10%
  • Review calls Babs:
  • Write down names, graduation programmes of employment, employee handbooks, payment rates and staff practices
  • SEs are finding it really helpful to do this a group because they are getting competitive with each other over the practices of their businesses

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