Perfect Client Worksheet
Who is my Perfect client/customer? (age, gender, lifestyle, profession, income) Describe them… **The top five characteristics of my Perfect client/customer are: ** My client/customer’s top 5 problems**, needs or frustrations**** are: ** **What do my ****Perfect **clients/customers want? What would make their life easier? **How do my clients/customers treat me and respond to me: (eg give quality referrals, appreciate my advice, seek my advice, call me for repeat orders or **business) Why do I love working with these clients/customers? What makes them so perfect for ME? **What is it that only I can offer my clients/customers? (the specific benefits I ****alone **can bring to my customers): What makes me irresistible to my clients/customers? What makes me stand out from the crowd? Why should they choose me and not my competitors? How** do**** I want to**** work with my perfect clients/customers?** **Five key points that attract my ****perfect **clients/customers: A short sentence that sums up and describes my perfect client/customer:- | | --- |
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Downloadable Resources
- [Customer Identification Worksheet](/market/assets/Customer Identification Worksheet.pdf)
PDF - [Pen Portrait worksheet](/market/assets/Pen Portrait worksheet.pdf)
PDF - [Profiling your target audience](/market/assets/Profiling your target audience.pdf)
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